Cliqq Photography

We always enjoy working with local suppliers, especially when they make delicious food products. So we were delighted when we got the opportunity to create this image for Adnams to help them launch their new Broadside ice cream.

Adnams are one of our favourite Suffolk brewers, and here at CliQQ we are particularly fond of their Broadside Ale, so we were intrigued to know how it was going to work in an ice cream. Luckily when about 5 litres of the stuff turned up at the studio for the photoshoot we were able to conduct a thorough taste test! I'm happy to report it is absolutely delicious and makes the perfect accompaniment to a sunny afternoon.

However, as much as we wanted to we couldn't just eat the ice cream all day, we had photography to do. Taking Adnams strong associations with the Suffolk coast into a account we created a beach scene, complete with bucket, bottles of Broadside and little windmills. Behind we used a fabric backdrop set far enough back that it blurred up nicely, giving us a great sea like effect. Behind that were two lights bouncing off the white wall to light it, we even hide a couple of reflectors back there to pick up some of the light and create little highlights like glints on the ocean.

To create the sunlight effect we used a Profoto D4 head on with a 20 degree grid behind and above the sand. This gave us the lovely strong shadows in front of all the ice cream tubs. In front we had a strip light behind a diffusion screen to give a soft fill and a poly board on the other side to bounce a little more light in. We found the bottles needed a few more highlights so we added another light with a 6x1 softbox behind and to the right.

Once we had everything in place it was just a chase of getting the ice cream in the cones just right before it melted. It wasn't easy but before long we were enjoying another 'sample', the only thing missing was a real beach!