East of England Co-op – Keep it Local campaign

Advertising photography

We were asked to photograph all the key imagery for the latest ad campaign by the East of England Co-op. The aim was to champion all the great food that is produced locally in the East of England region and to get people to ‘Keep it Local’ on their next food shop.

The photography included various food shots as well as heroic portraits of the food producers themselves. This was all spread across a number of different shoots at several locations that included muddy farmer’s barns as well as our studio. Take a look at the behind the scenes shot to see our pristine studio setup surrounded by farm machinery and bags of onions on Charlie Tacon’s farm. He had to back the tractor out to make space for us!

Will post some of the food photography soon. In the meantime check out the little heroes below. All retouching and compositing was done in-house by CliQQ.

Behind the scenes


Photography: Oliver Suckling and Ant Jones at CliQQ Photography
Retouching: Oliver Suckling

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Farmer Charlie Tacon sitting on a giant strawberry
Havensfield Eggs farmers
Fairfields farm crips producers Laura and Robert
Charlie Tacon with a giant asparagus and strawberry